So, it’s not exactly a speakeasy. You don’t need a password, but you will definitely get that speakeasy secretive vibe. Perhaps you even look over your shoulder before you enter the small unassuming door and descend down the basement steps to make sure no one saw you. You might even have to double check your google maps to make sure you have the right place because it’s not marked by any signs on the building.
The perfect place for bookish rebels.
Bonnie and I immediately fell in love. This is the type of bookstore that when you happen across it, you end up losing yourself in it. You can NOT simply walk in and walk out. You find yourself browsing bookshelf after bookshelf, noticing classics hiding along side new releases. You find yourself oohing and aahing over vintage covers, humorous titles, and thoughtful displays.
There were several things about this independent bookstore that I adored . . . but the book arch simply took my breath away. This is one of the most beautifully creative and lovely things I’ve ever seen paying homage to books, and to those who love them. (Don’t worry, all of the books were badly damaged and only used if so.) The story behind the arch is just a wonderful. Josh and Megan own the bookstore and were married in 2014. They had a friend make the arch for them to be married under. And considering books are what brought them together, I couldn’t imagine a more romantic way to be wed.
On their website, Underground professes to “aim to be a bibliophile’s destination and a browser’s paradise.” They completely nail it. Not only do they have an amazing collection and variety of books, but they sell stuff that truly bookish people would appreciate. Book sculptures, journals made from damaged vintage books, decorative price-bulked books, and postcards of hilarious vintage book covers.
Another fantastic aspect of this indie bookstore was the extra moments the owners sprinkled throughout the store to draw you in. Signs of inclusion, shelves of local books on Carrollton, Ga, and even a “Call me Ishmael” interactive display. Patrons of Underground can call in and record their reviews on books so that customers can pick up the receiver and hear a review from a reader on a book. The books on the display correspond to a number on the phone . . . brilliant, right? I listened to a review from a woman on The Diary of Anne Frank. It felt extremely personal to hear her explain her heartfelt connection with the story being Jewish herself.
It’s completely obvious that the owners, Megan and Josh, adore books and desire to create a creative and special environment for book-lovers. And they are wonderful at it. They had already won me and Bonnie over at Hills & Hamlet, their sister store in Serenbe. If you are ever in or around Carrollton Ga, visiting their indie bookstore is a must!
Just knock 3 times and tell them Steen sent you. 😉